Whatnot + ResellIQ
Run your Whatnot business, not just your streams.
Whatnot is built for selling live — not for knowing whether the show actually made money. ResellIQ gives Whatnot sellers the back office: inventory tracking, order import, and real profit on every lot, including the stock that didn't sell. Built for UK sellers running shows at volume.
The problem with selling on Whatnot alone
A Whatnot show is fast. You might sell forty items in an hour, bundle on the fly, run giveaways, and start auctions at a quid. It's brilliant for moving stock — but at that pace it's almost impossible to know what each lot cost you, what it sold for after fees, and whether the show as a whole was profitable.
Whatnot's seller tools stop at the sale. There's no inventory system tying a sold lot back to what you paid for it, no profit calculation after commission and processing fees, and no view of the items that went unsold and are now sat in a tub eating your margin. Most sellers finish a show feeling good and only find out later it was thinner than it felt.
ResellIQ is the layer Whatnot doesn't provide. You still sell live on Whatnot — ResellIQ handles the inventory, the order import, and the profit maths behind it.
What ResellIQ does for Whatnot sellers
Import your Whatnot orders
Bring your Whatnot sales into ResellIQ instead of leaving them locked in the app. Each order becomes a tracked sale, matched to the inventory item it came from, so your profit is calculated automatically rather than guessed at after the show.
Inventory that survives the chaos of a live show
Log what you buy the moment you source it — price paid, quantity, condition, photos. When a lot sells live, it's already in the system with its cost attached, so commission and processing fees come straight off a real cost basis. No reconstructing the numbers from memory.
Real profit per lot and per show
ResellIQ subtracts Whatnot's commission and payment fees, plus what each item cost you, to show true profit on every lot. Roll it up and you can see whether a whole show made money — including the cost of stock that didn't sell, which is part of the real picture.
Stream prep that saves you before you go live
Plan a show with the stock you actually have. ResellIQ helps you line up what you're selling, so you walk into a stream with a tracked list instead of a tub and a hope. Less scrambling on camera, fewer lots sold below cost by accident.
One business across Whatnot, eBay, Vinted and Depop
Plenty of sellers run Whatnot shows and also list on eBay, Vinted or Depop. ResellIQ keeps it all in one inventory, so an item that didn't hammer on a show can move to a fixed-price listing without falling out of your books. Analytics then tell you which channel is actually most profitable for your stock.
Selling live vs running a Whatnot business
No idea what each lot cost you
Every lot tied to its real cost basis
Profit guessed at after the show
Commission + fees subtracted automatically
Unsold stock forgotten and uncounted
Unsold inventory tracked as real cost
Whatnot, eBay and Vinted in separate silos
One inventory across every channel
The ResellIQ workflow for Whatnot
- 01
Log your stock as you source it
Add items to ResellIQ with cost, quantity and photos — using the AI scanner for speed when you're buying in bulk.
- 02
Prep your show
Pull the items you're planning to sell into a stream prep list so you go live organised and never sell below cost by accident.
- 03
Sell live on Whatnot
Run your show as normal. Nothing changes about how you sell — ResellIQ works behind it.
- 04
Import your orders
Bring the show's orders into ResellIQ. Each sale matches back to its inventory item and its cost.
- 05
See the real numbers
Profit per lot, profit per show, and your margin after fees — plus what's left unsold to push to other platforms.
ResellIQ + Whatnot — questions answered
- Does ResellIQ connect to Whatnot directly?
- ResellIQ brings your Whatnot orders into your inventory and matches them to the stock they came from so profit is calculated automatically. You continue to sell live on Whatnot itself — ResellIQ is the back office behind it.
- Can ResellIQ work out my Whatnot fees?
- Yes. ResellIQ accounts for Whatnot's seller commission and payment-processing fees when calculating profit. You can also use our free Whatnot fee calculator for a quick single-sale check.
- I sell on Whatnot and eBay — does that work?
- Yes, that's a core use case. ResellIQ keeps one inventory across Whatnot, eBay, Vinted and Depop, so stock that doesn't sell on a show can move to a fixed-price listing without leaving your books.
- How does ResellIQ handle stock that didn't sell on a show?
- It stays in your inventory as a real cost. That matters because the true profit of a show includes the items you bought to sell but didn't — ResellIQ keeps that visible instead of letting it disappear.
- Is ResellIQ built for UK Whatnot sellers?
- Yes. ResellIQ is built for UK resellers, with pricing and profit in pounds and support for the platforms UK sellers actually use, Whatnot included.