Everything in ResellIQ — in full detail
Built for resellers serious about profit.
ResellIQ isn't a generic inventory tool with a reseller skin on top. Every feature was designed around the actual workflow of buying, tracking, listing, and selling clothing across multiple platforms — because that's exactly how we built it.
The problem
Reselling is a real business. Most tools don't treat it like one.
5 different apps
One dashboard for everything — inventory, finances, emails, market data
Pricing by gut feel
Live eBay active listing prices pulled automatically for every item you add
Hours writing listings
AI generates platform-perfect descriptions for eBay, Vinted, Depop & Poshmark
Missed orders and emails
Gmail integration surfaces action cards so nothing slips through
"I think I made money"
True net profit calculated after every expense, fee, and sale
Cash stuck in dead stock
See exactly how much you've got tied up in unsold inventory at a glance
Features
Every feature, explained.
Inventory
Every item. Every stage. One place.
Most resellers juggle a notes app for purchases, a spreadsheet for prices, and their memory for everything else. That holds at five items a week — but buying Whatnot hauls, sourcing charity shops and flipping across four platforms, it falls apart fast.
ResellIQ gives every item a home the moment you buy it. Log a purchase in under a minute: name, price paid, condition, photos. The item tracks itself from Ordered → In Transit → Arrived → Listed → Sold, with profit calculated at every step. Nothing slips through.
- Full lifecycle tracking from purchase to final sale
- Real-time profit calculation at every status
- Photo management with drag-to-reorder
- Filter, search, and sort across your full catalogue
- Built for clothing — designed around how secondhand fashion actually works
From charity-shop find to final sale — one timeline, profit at every step.
AI Scanner
One photo. Full listing.
Photographing an item is the easy part. Then you're typing the brand, guessing the condition grade, picking a category and comparing listings to price it — fine for one item, an hour of admin for a haul of 30.
Point your camera at any clothing item and ResellIQ's AI returns the brand, exact style name, condition grade, colour, material, size, and a suggested resale price range based on live eBay active listings. All in under 10 seconds. Everything lands directly in your add-item form ready to review and save.
- Identifies brand from partial logos, labels, and garment cut
- Grades condition honestly — new with tags to fair
- Compares live eBay active listings for the exact item
- Detects style, material, and key features automatically
- Flags authenticity concerns where visible
Snap a label, get a draft listing in under 10 seconds.
AI Descriptions
Platform-perfect listing copy in one click.
Writing a listing description sounds quick but eats 10 minutes per item. And copy that works on eBay — keyword-dense, spec-heavy — is completely wrong for Depop's punchy vibes or Vinted's honest, conversational tone.
ResellIQ generates four separate, platform-optimised descriptions in a single click: eBay copy that ranks in search and converts detail-oriented buyers; Vinted copy that builds trust through honesty; Depop copy that stops the scroll with the right aesthetic energy; Poshmark copy that sells the lifestyle, not just the garment. Preview each one, copy, or drop it straight into your description field.
- eBay: SEO-keyword-rich with spec bullet points
- Vinted: conversational, transparent, community-toned
- Depop: punchy Gen-Z aesthetic, under 55 words
- Poshmark: aspirational, styling-led, lifestyle-focused
- Available on both add-item and edit-item forms
One item in, four platform-ready listings out — in a single click.
Market Data
Price it right the first time.
Pricing by gut feel means you'll either leave money on the table or overprice and sit on stock for weeks. The honest way to price secondhand items is checking what similar items are actively listed for right now.
ResellIQ pulls live eBay active listings for every item you add, strips outliers, and gives you a low/average/high range of what the market currently looks like. The AI scanner enriches this with model-specific data — so you're not just looking at 'Nike hoodie' prices, you're looking at active listings for that exact colourway and model. Refresh any item's market price at any time.
- Live eBay active listing prices integrated into every item scan
- Low / average / high range from current market listings
- Outlier trimming for accurate averages
- Refresh market price for any existing item
- UK/GB marketplace data by default
Price against what the market is actually asking right now — not a guess.
Email Action Cards
Your inbox becomes a control panel.
Every sale on eBay, every Whatnot order confirmation, every dispatch notification — it all lands in your email and gets ignored until something goes wrong. Manually reconciling email confirmations with your inventory is the kind of soul-destroying admin that makes people quit reselling.
Connect your Gmail and ResellIQ reads your reseller emails automatically. New eBay order? Action card created. Item ready to dispatch? Card appears. Sale confirmed? Profit logged. You act directly from the card — mark arrived, mark dispatched, add tracking — without ever opening a spreadsheet or digging through threads.
- Gmail OAuth integration — read-only, privacy-safe
- Auto-detects eBay, Vinted, Depop, Poshmark, Etsy & Whatnot emails
- Action cards for: new orders, dispatch prompts, sale confirmations
- One-click actions: mark arrived, add tracking, confirm sale
- Full email thread accessible from each card
Sales and dispatches surface themselves — nothing slips through the inbox.
Expenses
See your actual profit, not just your revenue.
Every reseller knows their sell price. Almost none know their true margin — packaging, postage, platform fees and mileage all erode profit in ways that stay invisible until you track them.
ResellIQ's expense tracker lets you log every business cost — one-off or recurring — and attributes them to your overall profitability. The analytics dashboard then shows your real net profit against total revenue, so you know whether that Whatnot haul actually made you money after fees and packaging.
- Log any expense: packaging, fees, travel, equipment
- Tag expenses by category for visibility
- Recurring expense support for subscriptions and overheads
- Net profit calculation across your full business
- Cash flow timeline view month by month
Revenue minus everything — the real number, not the flattering one.
Analytics
Know what's actually working.
Busy and profitable are not the same thing. You can move 20 items a week and still lose money if your sourcing is wrong, fees are eating your margin, or you're holding stock too long — without data you're flying blind.
The ResellIQ analytics dashboard shows you profit over time, ROI by sourcing platform, average days to sell by category, your best and worst performing item types, and cash flow trends. It answers the questions that actually drive a reselling business: what should I buy more of, where should I source, which platform should I focus on.
- Profit and revenue charts over any time period
- ROI breakdown by source platform
- Average sell time by category
- Best-performing brands and item types
- Month-on-month cash flow comparison
Know what to buy more of, and where to source it next.
Why we built it
We resell too.
ResellIQ was built out of the frustration of running an actual reselling business. We know what it's like to buy a haul on Whatnot at midnight, not know if you got a good deal until you check eBay prices the next morning, then spend an hour manually logging everything into a spreadsheet you'll probably forget to update.
We know the feeling of a sale arriving in your inbox that you have no record of. We've underpriced items because we didn't check active prices. We've lost track of what we paid for something. We've written the same listing description five times across five platforms with slightly different wording each time.
ResellIQ exists because none of the tools we tried were built for this specific workflow. They were either too generic, too expensive, too complex to set up, or missing the one thing that would have made them actually useful — like live market data, or an AI that understands what a Carhartt WIP jacket is worth.
Every feature in ResellIQ is the direct answer to a specific problem we ran into. The AI scanner exists because photographing and typing item details is the most boring part of the job. The email action cards exist because we missed a dispatch deadline. The profit calculator exists because platform fees are a maze and gut-feel pricing costs money.
We built the tool we wished we had. We'd love you to use it.
On the roadmap
Clothing is just the start.
Built with full clothing resale support. More niches are coming — each with dedicated tools built for how that market actually works.
Coming soon
Pokémon TCG
Live deal scanner, card inventory, grading tracker, and stream companion tools for card resellers
Coming soon
Sneakers
StockX & GOAT price tracking, deadstock monitoring, and size-based profit calculators
Coming soon
Watches & Luxury
Reference tracking, Chrono24 market data, and authentication workflow tools