1. Agreement to terms
These Terms of Service ("Terms") are a legally binding agreement between you and ResellIQ Ltd ("ResellIQ", "we", "us", "our"), a company registered in the United Kingdom. They govern your access to and use of the ResellIQ web application at reselliq.app, the ResellIQ browser extension for Google Chrome, and all related services, features, and content (together, the "Service").
By creating an account, accessing, or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy at reselliq.app/privacy. If you do not agree, do not use the Service.
2. Eligibility
You must be at least 18 years old and legally capable of entering into binding contracts to use the Service. If you are using the Service on behalf of a business, you represent that you have authority to bind that business to these Terms. You must provide accurate, complete, and current registration, billing, and contact information and keep it updated.
3. Your account
You are responsible for maintaining the security of your account credentials, including your password and any connected third-party accounts (Google, Apple, Gmail, eBay, Shopify, Stripe). You must notify us immediately if you suspect unauthorised access. We are not liable for any loss arising from unauthorised use of your account where such use was not caused by our breach of these Terms or our negligence.
During the beta period, access may require an invitation or allowlist verification before you can activate your account and start a trial. Beta seats are limited and allocated on a first-come, first-served basis.
4. Description of the Service
ResellIQ is an inventory, listing, analytics, automation, and marketplace-integration platform for clothing and goods resellers. The Service includes: inventory and expense management; a public shop profile; warehouse and storage tracking; AI-powered item scanning, description generation, and pricing analysis; an AI business assistant; Gmail-based order email ingestion and parsing (using read-only Google OAuth scopes); eBay listing and order sync (via eBay OAuth); Vinted profile import; browser extension-based cross-listing to Vinted, Depop, and eBay UK; Store Sync between connected Shopify stores (in early access, see Section 9); analytics and reporting; and billing and subscription management.
Some features are gated behind paid plans, in private beta, or subject to configuration. We reserve the right to add, modify, suspend, or remove features at any time, particularly during the beta and pre-launch period.
Internal support, admin, and operational tools are not part of the Service and are not subject to any availability or feature commitment.
5. Acceptable use
You agree to use the Service lawfully and in compliance with each connected third-party platform's own rules, including those of Vinted, Depop, eBay, Shopify, Gmail, Google, Apple, and Stripe. You must not use the Service to:
List, sell, or facilitate the sale of counterfeit, stolen, illegal, or rights-infringing goods; publish misleading descriptions, fake reviews, or fraudulent marketplace activity; spam, overload, or abuse external services or circumvent their rate limits; misuse connected credentials or tokens; scrape or automate beyond what the Service provides; reverse engineer, decompile, or commercially resell the Service; interfere with the Service's operation, security, or other users' access; or use the Service in any way that violates applicable law.
You are solely responsible for reviewing all AI-generated content, automated item matches, and platform-bound listing data before publishing, submitting, or acting on it.
6. AI-generated content and automated features
The Service uses third-party AI models (currently provided by OpenAI, though providers may change) to generate item descriptions, image-based item analysis, pricing estimates, platform recommendations, business advice, screenshot extraction, and where available in beta, Pokemon card identification, grading estimates, authenticity assessments, and investment commentary.
AI outputs are probabilistic and may be wrong, incomplete, outdated, biased, or unsuitable for your purposes. You must not treat AI-generated pricing, grading, authenticity assessments, or investment commentary as professional advice. The Service is not a substitute for professional valuation, authentication, legal, tax, accounting, or investment advice.
You remain solely responsible for reviewing, editing, and approving all AI-generated titles, descriptions, prices, platform suggestions, authenticity claims, and inventory decisions before using or publishing them. To the maximum extent permitted by applicable law, we are not liable for losses arising from reliance on AI-generated outputs.
We reserve the right to change AI model providers, prompts, quality thresholds, output formats, and usage limits at any time without guaranteeing backward consistency.
The Service also includes rule-based automation features such as order email parsing, item matching, and lifecycle status updates. These operate on confidence thresholds and may misclassify, mismatch, or incorrectly update records. You should review automated actions and correct any errors.
7. Your content
"Your Content" means all data, text, images, receipts, descriptions, AI preference settings, feedback, and other materials you provide to or generate through the Service, including content imported from third-party platforms at your direction.
You retain ownership of Your Content to the extent you own it. By using the Service, you grant ResellIQ a worldwide, non-exclusive, royalty-free, sublicensable licence to host, store, process, display, cache, transform, analyse, and publish Your Content to the extent necessary to operate and improve the Service — including displaying it on your public shop page, transmitting it to third-party platforms during cross-listing, sending it to AI providers for processing, and using it in aggregated, anonymised form for analytics and product development.
This licence continues for as long as Your Content remains on the Service and terminates upon deletion of Your Content or your account, except with respect to (a) content that has been aggregated or anonymised such that it no longer identifies you, (b) content that has been published to third-party platforms at your direction (which is governed by those platforms' terms), and (c) copies retained where required by law or as described in our data retention practices.
You represent that you have all necessary rights to upload, import, and use Your Content, including any content sourced from third-party marketplaces. You are responsible for ensuring that Your Content does not infringe any third party's intellectual property, privacy, or other rights.
Certain content is publicly accessible by design: your public shop profile (username, avatar, banner, bio, social links, listed items, descriptions, sale prices, and product images) and product image URLs used for browser extension relay. Purchase cost data is never displayed publicly.
8. Cross-listing and third-party platform actions
The Service can prepare and autofill listing data for Vinted, Depop, and eBay UK through the browser extension, and can sync, import, or prepopulate content for eBay and other supported platforms. When you trigger these workflows, you authorise ResellIQ to format and transmit your item data, public image URLs, and listing fields to third-party platforms on your behalf.
Connecting your Gmail account or eBay account uses Google OAuth 2.0 or eBay OAuth 2.0 respectively. By completing each consent flow, you authorise ResellIQ to access only the scopes shown on the consent screen, on the terms described in our Privacy Policy. You can revoke this access at any time from your ResellIQ settings, from your Google Account permissions page, or from your eBay account settings.
You are solely responsible for: your third-party marketplace accounts; compliance with each platform's terms of service; the accuracy and legality of all listings you publish; final review, editing, and submission of all listing content; and any consequences including account suspension, removal, or enforcement action taken by those platforms.
We do not guarantee that platform forms, APIs, page structures, automation hooks, or account permissions will continue to work. We may disable, rate-limit, or remove cross-listing features at any time if third-party terms, technical controls, or legal considerations change.
9. Store Sync (Shopify)
9.1 What Store Sync is
Store Sync connects a supplier's Shopify store to resellers' Shopify stores. A supplier shares products; a reseller adds them to their own store and sells them without holding the stock. Stock and product details are kept in sync between the stores, orders for shared products are sent to the supplier to ship, tracking is passed back to the reseller's order, and ResellIQ keeps a running record of what each reseller owes each supplier. Both stores must be on Shopify, use the same currency, and have an active ResellIQ subscription.
Store Sync is an early-access feature, available by invitation. Section 22 (Beta and preview features) applies to it. We may change, limit, or withdraw Store Sync, or parts of it, at any time.
9.2 The supplier and reseller relationship
The arrangement to sell a supplier's products, including wholesale and retail prices, returns, shipping standards, payment terms, and what happens when something goes wrong, is between the supplier and the reseller. ResellIQ is not a party to that arrangement. We are not a marketplace, we do not buy or sell any goods, and we are not the seller of record for any order. We provide software that connects your stores.
9.3 Payments and payout statements
ResellIQ does not process, hold, or transfer payments between suppliers and resellers. Resellers pay suppliers directly, in whatever way they agree. Store Sync produces monthly payout statements based on the wholesale prices recorded when each order was placed. A payout statement is a record to help you settle up; it is not an invoice from ResellIQ, and marking a statement as paid does not move any money. You are responsible for checking each statement before paying or relying on it, and for your own invoicing, accounting, tax, and VAT.
9.4 If you are a supplier
You are responsible for: making sure the products, descriptions, images, prices, and stock levels you share are accurate and kept up to date; having the right to share those products and their content with resellers and to have them sold through resellers' stores; fulfilling the orders Store Sync sends to your store; and the wholesale prices and pricing rules you set.
9.5 If you are a reseller
You are responsible for: your Shopify store and the listings in it, including any changes you make to products you add; the prices you set; your relationship with your customers, including customer service, returns, and refunds; and meeting your obligations to your customers under consumer law, including the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 where they apply. Your customers buy from you, not from ResellIQ.
9.6 Sync is best effort
Stock and product updates are usually passed between stores within seconds, but they can be delayed or missed, for example when Shopify is slow or unavailable or a store needs reconnecting. A nightly check corrects stock that a live update missed. Because more than one store can sell the same stock, overselling can happen, for example when two resellers sell the last item at the same moment.
Orders that are cancelled, edited, or refunded on either side are not handled automatically. Store Sync marks them as needing attention and emails both parties; it is for the supplier and reseller to resolve them between themselves. Our liability in connection with Store Sync is subject to Section 17 (Limitation of liability).
9.7 Shopify
To use Store Sync you must connect your store through Shopify and approve the access requested there. You must comply with Shopify's terms of service and policies, which govern your Shopify store. You can revoke our access at any time by uninstalling the app in Shopify. If our access lapses or is revoked, Store Sync for that store pauses: a supplier's shared products are set to zero stock in resellers' stores, and a reseller's synced products stop updating, until the store is reconnected.
9.8 Ending a connection
A supplier or a reseller can remove a connection at any time. When a connection ends, or a supplier stops sharing a product, the reseller's copies stay in the reseller's store with zero stock and are marked "No longer shared". We do not delete products from your Shopify store.
9.9 Your customers' personal data
Where you connect a Shopify store, we process personal data about your customers (the buyer's name and shipping address) as your processor, and you are the controller. Our Privacy Policy explains what we process and why, at reselliq.app/privacy#store-sync.
As your processor, we: process your customers' data only to create orders on the supplier's store, pass tracking back, and respond to Shopify's data protection notices; limit access to the people and systems that need it to run Store Sync, and require those people to keep it confidential; keep it secure, including encryption in transit and at rest; delete buyers' names and addresses once the supplier's order has been created (and never keep them more than 7 days), and delete your store's data after Shopify's shop deletion notice; tell you without undue delay if we become aware of a personal data breach affecting your customers' data; and use only the sub-processors listed in our Privacy Policy.
You are responsible for having a lawful basis for sharing your customers' data with us and with suppliers, and for telling your customers how their data is used. A full data processing addendum is available on request from privacy@reselliq.app.
9.10 Store Sync plans and charges
Store Sync is free for suppliers, and free for resellers while the account they link their store to has an active ResellIQ subscription. Otherwise a reseller needs the Store Sync plan, which is charged through Shopify Billing at the price shown when you start it, after any free trial. Shopify collects the charge on your Shopify bill, so Shopify's billing terms apply to it, including how refunds and cancellations are handled; ResellIQ does not take card details for it. You can cancel the plan from Store Sync in your Shopify admin at any time, and uninstalling the app also ends it.
If a reseller store stops being covered (for example, its ResellIQ subscription ends or its Store Sync plan is cancelled), Store Sync keeps working for 7 days. After that, the supplier products in that store are set to 0 stock until the store is covered again, so that nothing is sold that cannot be shipped.
10. Data import and market data
The Service includes features that retrieve publicly visible data from third-party marketplace websites to enable inventory import (for example, from Vinted seller profiles at your direction) and to provide market pricing reference data (for example, from eBay sold listings). These features are provided as tools to assist your reselling workflow.
Third-party marketplace platforms may have their own terms of service governing access to and use of data displayed on their sites. It is your responsibility to review and comply with the terms of any third-party platform from which you direct the Service to import data. You use import features at your own risk.
We reserve the right to modify, suspend, rate-limit, or remove import and market data features at any time, for any reason, including changes in third-party terms, technical controls, or legal considerations, without liability to you.
11. Third-party services and APIs
The Service relies on third-party providers including Supabase, Vercel, OpenAI, Google, Gmail, eBay, Shopify, Stripe, Resend, and others. These services may be unavailable, throttled, changed, deprecated, blocked, or suspended at any time. We are not responsible for third-party outages, rate limits, model changes, API changes, data losses, or platform enforcement actions.
Some features rely on cached data, scheduled background jobs, delayed webhooks, and cron-based processing. Timing, completeness, and accuracy of data derived from these processes are best-effort and not guaranteed.
12. Pricing, billing, and subscriptions
New subscriptions are available on Pro (£29.99/month) and Premium (£74.99/month) tiers; some existing accounts remain on a legacy Free tier (see Section 13). Feature availability, usage quotas, and integration access vary by tier and are described on our pricing page. We reserve the right to change tier names, features, quotas, and pricing. For existing paying subscribers, we will provide at least 30 days' written notice before any price increase takes effect. If you do not agree to a price increase, you may cancel your subscription before the new pricing takes effect.
Paid plans include a 7-day free trial. Your payment card is collected at checkout via Stripe. Unless you cancel before the trial ends, your subscription will automatically convert to a paid plan and you will be billed monthly. You can manage your subscription, update payment methods, and cancel via the Stripe billing portal accessible from your account settings. Cancellation takes effect at the end of the current billing period; no pro-rata refunds are given for partial months except where required by law.
During the beta period, early subscribers may receive a founder-price commitment on the Pro plan. The specific eligibility criteria, duration, and conditions of any founder pricing will be communicated at the time of signup. Founder pricing may be forfeited if you cancel your subscription and later resubscribe, unless otherwise stated at the time the offer was made.
Stripe, not ResellIQ, processes your payment credentials. We never see, store, or handle your card number or bank details. Billing notifications are delivered by email.
Refunds are handled on a case-by-case basis at our discretion. We are not obligated to provide refunds except where required by applicable consumer protection law, including the Consumer Rights Act 2015.
13. Free and paid tier limitations
Free-tier users have access to a limited subset of features with reduced quotas for items, AI scans, AI chat messages, warehouse rooms, storage assets, and other usage-limited features. Paid tiers unlock additional integrations (Gmail, eBay), higher quotas, and automation features. We reserve the right to change quotas, feature flags, and tier boundaries at any time, especially during the beta and pre-launch period.
14. Intellectual property
ResellIQ owns the Service, its software, workflows, AI prompts, internal analytics, design, branding, and proprietary data processing logic. Nothing in these Terms transfers ownership of our intellectual property to you. You may not reverse engineer, decompile, copy, or commercially resell the Service or any part of it, except for lawful use of your own generated outputs.
You do not acquire any rights in third-party platform trademarks, logos, product photos you do not own, or AI model outputs beyond the licence necessary to use the Service as described in these Terms.
15. Privacy and data handling
Our collection, use, and protection of your personal data is governed by our Privacy Policy at reselliq.app/privacy, which forms part of these Terms. We process your data on lawful bases including contractual necessity (to provide the Service you have signed up for), legitimate interests (to improve the Service, prevent fraud, and ensure security), legal obligation (to comply with tax and regulatory requirements), and consent (where you have opted into specific features such as weekly emails or connected your Gmail account). Our Privacy Policy sets out further detail on the lawful basis for each type of processing. Where you connect a Shopify store to Store Sync, we also process your customers' personal data as your processor, as described in Section 9.9.
16. Disclaimers
To the maximum extent permitted by applicable law, the Service is provided "as is" and "as available" without warranties of any kind, whether express, implied, or statutory, including but not limited to implied warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement.
Without limiting the foregoing, we do not warrant that: the Service will be uninterrupted, timely, secure, or error-free; AI-generated content will be accurate, complete, or suitable for any purpose; pricing estimates, grading suggestions, or authenticity assessments will be correct; automated order parsing, item matching, or status updates will be accurate; cross-listing will succeed or comply with third-party platform requirements; integrations with third-party services will continue to function; or your data will never be lost or corrupted.
The Service does not constitute legal, tax, accounting, appraisal, authentication, grading, or investment advice. You should seek professional advice where appropriate.
Nothing in these Terms excludes or limits any warranty or right that cannot be excluded or limited under applicable law, including your statutory rights under the Consumer Rights Act 2015.
17. Limitation of liability
Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) any breach of the terms implied by sections 3, 9, and 11 of the Consumer Rights Act 2015 (where applicable); or (d) any other liability that cannot be excluded or limited under applicable law.
Subject to the above, to the maximum extent permitted by law, ResellIQ and its directors, officers, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, business, or goodwill, arising out of or in connection with your use of the Service, including but not limited to: losses from reliance on AI-generated content or pricing estimates; marketplace account suspension or enforcement by third-party platforms; failed imports, syncs, or cross-listing operations; Store Sync delays, missed updates, or overselling; incorrect order parsing or inventory status updates; errors in profit, expense, or tax calculations; third-party service outages or API changes; or data loss or corruption.
Subject to the above, our total aggregate liability for all claims arising out of or relating to these Terms or the Service shall not exceed the total amount you paid us in the twelve (12) months immediately preceding the event giving rise to the claim.
18. Indemnification
You agree to indemnify, defend, and hold harmless ResellIQ and its directors, officers, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or relating to: (a) your use of the Service in breach of these Terms; (b) Your Content, including any claim that it infringes the intellectual property, privacy, or other rights of a third party; (c) your listings, sales, or other activities on third-party marketplaces facilitated through the Service; (d) your breach of any applicable law or any third-party platform's terms of service; or (e) your negligence or wilful misconduct.
This indemnification obligation does not apply to the extent that a claim arises directly from our own negligence, wilful misconduct, or breach of these Terms.
19. Service availability
The Service relies on scheduled jobs, cron tasks, webhooks, background pipelines, external APIs, and browser compatibility, all of which may fail or degrade. We reserve the right to suspend or modify features for maintenance, security, anti-abuse, or legal reasons without guaranteeing uninterrupted availability.
Browser-extension-dependent and browser-automation-dependent features may only work in supported browsers and browser versions, and may stop working if target marketplace sites change their page structure, policies, or technical controls.
20. Termination and suspension
You may delete your account at any time through your account settings. Upon deletion, we will remove your data in accordance with our Privacy Policy, though some data may be retained where required for legal, tax, fraud-prevention, or billing purposes.
If you breach these Terms in a manner that is capable of remedy, we will use reasonable efforts to notify you and provide 14 days to cure the breach before suspending or terminating your access. However, we reserve the right to suspend or terminate your access immediately and without prior notice for serious breaches, including: engaging in fraudulent, abusive, or unlawful activity; listing counterfeit, illegal, or infringing goods; payment fraud or chargebacks; posing a security risk to the Service or other users; or any other breach that in our reasonable judgement cannot be remedied or poses an immediate risk.
Upon termination: your right to use the Service ceases immediately; your public shop page will be taken down; connected third-party integrations will be disconnected; your subscription will be cancelled (no refund for partial billing periods unless required by law); and your stored content will be deleted in accordance with our data retention practices.
21. Data portability and export
We do not currently offer a self-serve data export tool. If you wish to export your data, contact us and we will endeavour to provide it in a reasonable format where technically feasible, subject to legal retention obligations and third-party restrictions. Data sourced from third-party platforms, parsed email content, and billing records may not be exportable in their original format. Nothing in this section limits your rights under data protection law to request a copy of your personal data.
22. Beta and preview features
The Service is currently in a pre-launch beta phase. Early-access features, including Store Sync, are beta and preview features for the purposes of this section. Beta and preview features may be incomplete, inaccurate, unstable, interrupted, materially changed, or withdrawn at any time without notice. They may lack full support and documentation, and are provided with reduced warranties and no service-level commitments beyond those in these Terms.
By participating in the beta, you acknowledge this and agree that any feedback, suggestions, ideas, or bug reports you provide may be used, modified, incorporated into the Service, and commercially exploited by ResellIQ without restriction, attribution, or compensation. You retain no intellectual property rights in feedback submitted to us.
23. Electronic communications
By creating an account, you consent to receiving electronic communications from us, including by email and through notices posted within the Service. You agree that all agreements, notices, disclosures, and other communications we provide electronically satisfy any legal requirement that such communications be in writing.
24. Force majeure
We shall not be liable for any failure or delay in performing our obligations under these Terms to the extent that such failure or delay results from circumstances beyond our reasonable control, including but not limited to: acts of God, natural disasters, pandemics, war, terrorism, riots, government actions, sanctions, embargoes, labour disputes, power or internet failures, cyberattacks, third-party service outages, or changes in applicable law or regulation.
25. Governing law and disputes
These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or relating to these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales, except where you have a mandatory right under consumer protection law to bring proceedings in a different jurisdiction.
Before initiating any formal proceedings, you agree to contact us at the address below and attempt to resolve the dispute informally for at least 30 days.
To the maximum extent permitted by applicable law, you agree that any claims or disputes arising out of or relating to these Terms or the Service will be resolved on an individual basis, and you waive any right to participate in a class, collective, or representative action or proceeding.
26. Changes to these Terms
We may update these Terms from time to time. For material changes that adversely affect your rights, we will provide at least 14 days' notice via the Service or by email before the changes take effect. For billing-related changes, we will provide at least 30 days' notice and specify when the changes apply to existing subscribers.
During the beta and pre-launch period, we reserve additional flexibility to modify, withdraw, or materially reshape features, plans, and terms. We will provide at least 7 days' notice of material changes during the beta period where reasonably practicable. Continued use of the Service after changes take effect constitutes acceptance of the revised Terms. If you do not agree to amended Terms, you must stop using the Service and may delete your account. The version number and date at the top of this page will be updated with each revision.
27. General
These Terms, together with the Privacy Policy, constitute the entire agreement between you and ResellIQ regarding the Service and supersede all prior agreements and understandings. If any provision is found to be unenforceable, the remaining provisions continue in full force. Our failure to enforce any right or provision does not constitute a waiver. You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights and obligations under these Terms in connection with a merger, acquisition, or sale of assets, provided the assignee agrees to be bound by these Terms.
28. Survival
The following sections survive expiration or termination of these Terms: 6 (AI-Generated Content), 7 (Your Content), 9 (Store Sync), for orders placed and payout statements produced before termination, 14 (Intellectual Property), 16 (Disclaimers), 17 (Limitation of Liability), 18 (Indemnification), 21 (Data Portability), 24 (Force Majeure), 25 (Governing Law), 27 (General), and 28 (Survival).
29. Contact
If you have questions about these Terms, email us at legal@reselliq.app.