eBay UK + ResellIQ
ResellIQ + eBay UK
ResellIQ integrates with eBay UK to give you live market pricing for every item you add, automated order sync from Gmail, and accurate profit calculation after fees — so you can sell smarter on one of the most competitive marketplaces in the UK.
Price your items from live eBay UK data
Pricing secondhand items without market data is guesswork. Price too high and items sit for weeks. Price too low and you leave money on the table you'll never get back. The only way to price correctly is to know what the market currently looks like — not what something sold for six months ago, but what similar items are listed for right now.
When you add an item to ResellIQ, it automatically pulls active eBay UK listings for the same item and calculates a low, average, and high price range. This strips outliers — the obvious overpricing and suspiciously low listings — to give you an accurate read on current market conditions.
The AI scanner improves this further. When you scan a clothing label, the scanner doesn't just search for "Nike hoodie" — it identifies the specific model, colourway, and size, then returns market data for that exact combination. The difference between a Nike Tech Fleece in beige and the same in black can be £20 on eBay. ResellIQ sees that.
- Live eBay UK active listing prices — not historical sold data
- Low / average / high range from current market listings
- Outlier trimming for accurate price signals
- Model-specific data from the AI scanner (e.g. Nike Tech Fleece vs generic Nike)
- Refresh market pricing for any existing item at any time
- UK marketplace data — eBay.co.uk, not eBay.com
eBay order sync — straight from your inbox
Every eBay sale triggers a notification email. If you sell regularly on eBay, your inbox fills with these — and manually updating your inventory to reflect each sale is the kind of low-value task that eats hours you should be spending sourcing.
ResellIQ's Gmail integration changes this. Connect your Gmail account (read-only OAuth — ResellIQ never sends emails) and every eBay order notification creates an action card automatically. The action card shows:
- Item name and sale price
- Buyer details and delivery address
- Expected dispatch date
- Link to the full email thread
From the action card you can mark the item as dispatched, log a tracking number, or confirm the sale and update your inventory — all without opening eBay or your inbox. For high-volume eBay sellers, this alone saves hours each week.
Understanding your real eBay margin
eBay UK charges a final value fee on most sales — currently around 12.8% for most clothing categories, with a minimum charge per transaction. Payment processing adds another layer. Postage, packaging materials, and any promotional fees (promoted listings) all further reduce your net. The gap between sale price and actual profit is often larger than sellers expect.
ResellIQ lets you log every sale with the full breakdown: sale price, platform fee, postage cost, and packaging. The profit shown in your dashboard reflects the real figure after everything — not just revenue. You can also log eBay's monthly billing as a recurring expense to factor in subscription costs for eBay Store subscribers.
Compare this with your Vinted or Depop sales on the same item types, and the analytics will tell you which platform actually gives you better margin for your specific stock — which isn't always the one with the highest sale prices.
AI-written eBay listing descriptions
eBay listings live and die by their description. Buyers search for specific terms — "Nike Tech Fleece grey 'M'", "Ralph Lauren polo vintage 90s navy" — and sellers who use the right keywords get found. eBay's algorithm rewards detailed, keyword-rich listings with better placement in search results.
ResellIQ's AI listing generator produces eBay-formatted descriptions that pack in the right search terms — brand, model, colourway, era, condition detail — in a format that reads well and performs in eBay search. Write your item details once in ResellIQ and get a ready-to-copy eBay description in one click.
The same item record generates a Vinted listing, a Depop listing, and a Poshmark listing simultaneously — each in the right platform's format and tone. If you cross-list, this is the fastest way to do it.
ResellIQ + eBay UK — questions answered
- Where does ResellIQ get eBay price data?
- ResellIQ pulls from eBay UK's active listing data — what sellers are currently asking for similar items right now. This is distinct from sold data and represents current market conditions. Listings from eBay.com (US) are excluded by default.
- How does the eBay order sync work?
- Connect your Gmail account and ResellIQ reads eBay sale notification emails as they arrive. Each sale creates an action card showing the item, buyer, and sale price. You can mark it dispatched and log tracking from the action card without opening your inbox.
- Does ResellIQ calculate eBay fees automatically?
- You can enter your actual eBay sale price and platform fees as part of the sale record. ResellIQ then calculates your net profit after fees. A full automated eBay fee calculator (factoring in your seller tier) is on the roadmap.
- Can I use ResellIQ if I sell on eBay and other platforms?
- Yes. ResellIQ is built for multi-platform selling. Track the same item as listed on eBay and Vinted simultaneously, and mark which platform it sold on. The analytics then show you platform-by-platform performance.
- Does the market data work for non-clothing items?
- Yes. ResellIQ's eBay market data works for any item type. It's particularly effective for branded clothing, vintage wear, collectibles, and Pokémon cards — item categories where eBay UK has high listing density and meaningful pricing signals.
- Is the Gmail integration safe?
- Yes. ResellIQ uses Gmail's OAuth integration with read-only permissions. ResellIQ reads emails to extract order information — it cannot send emails, delete messages, or access any other Google account data. You can revoke access at any time from your Google account settings.